As a cannabis business you want to make every cent count. You have to. Fortunately, these days you digital marketing gives you the ability to improve your reach and engage the audience you’re looking for.
You’ve probably got your website set up, and hopefully you’ve incorporated a blog. Newsletters and video channels are other great ways to let the world know what you’re doing; however, there are several don’t‘s you want to look out for in order to make certain all of your digital marketing efforts are as effective as possible.
1. Don’t Forget to Blog
Keep the blog up to date. 3 to 5 posts per week is optimum. Focus on the projects you’re working on and what is being successful. Post helpful tips and information.
2. Don’t Forget Your Audience
Don’t forget that on the other side of that blog post, one person is processing the content. Your readers will make the content relevant to themselves individually, so speak directly to them as individuals.
3. Don’t Forget Keywords
Once you’ve finished the blog, be sure you’ve used the keywords that will get it found on internet searches. Keep the voice natural, but try to have somewhere between .5% and 1.5% of the words in the post be keywords.
4. Don’t Spam
If you’re going to be sending out a newsletter, make sure you have the recipient’s specific permission to send them the newsletter. A double opt-in feature will make sure you’re sending information to people who want it.
5. Don’t Forget Other Devices
Make certain your content is optimized whether the person looking at it is on a smartphone, tablet, or computer.
6. Don’t Overlook Analytics
Take advantage of all of the free analytic information you get to see how effective your digital marketing efforts are.
7. Don’t Overinform
Sometimes less is more. if you fill an entire newsletter with too much information, the audience is likely to miss something you really want it to know. The same for your website. Keep it organized and focused.
8. Don’t Forget a Call to Action
Whether it’s a blog or a newsletter, for your digital marketing to be effective your audience has to know what they can do to stay engaged with you. Make certain that you have a clear way to convert visitors into contacts.
9. Don’t Do It All Yourself
You’re great at running your nonprofit. The ROI on a digital marketing specialist can be amazing. Even better, thanks to the analytics, you can easily measure the value. Consider contracting with someone to help you.
10. Don’t Take It Personally
You’re going to be sending out newsletters that people opt out of. You’re going to get feedback on your blog post you don’t agree with. Try to have a thick skin and understand that it really is for the best and makes you more effective.