To ensure you get the best search engine optimization (SEO) results for your business’ website, you need to do more than provide unique and useful content, because people aren’t the only ones viewing your website’s many pages. Instead, online spiders mostly will do the work of taking a digital snapshot of your website and its contents, and algorithms will rate your various web pages and determine how each fares on search engine results.
Google, Bing, and other search engines use algorithms to assess your web pages, and those algorithms will take a close look at your HTML coding. To improve your SEO results, here are seven essentials to make certain your HTML code is SEO-compliant.
Use Valid HTML Tags
If you make any mistakes with your HTML coding and tags, your web page won’t load properly, and your SEO rating will plummet. You need to ensure all tags are valid before your web page goes live.
Place Keywords in Metatags and Descriptions
When you place your keywords within the metatag and metadescription for each page, Google and Bing algorithms will boost your SEO ratings on searches containing those keywords and rank your website much higher on search results.
Provide Anchor Links
Search engines won’t be able to read some of your content if it only can be accessed through forms, and that means many of your pages won’t be indexed – unless you include anchor links to all of the pages contained within your website.
Don’t Forget Header Tags
Header tags are critical for SEO performance, because they break up your content and help humans, spiders, and algorithms alike to better understand your pages and determine which information is most important. An <H1> tag provides a larger, bolder text than an <H2> or lesser tag, for instance, enabling algorithms to better tell which content is most important.
Cascading Style Sheets Are Important
Cascading Style Sheets, usually referred to as CSS, improve your search engine ratings by simplifying the code for your web pages, which makes it easier for algorithms to assess them, index them, and rank them more favorably.
Use Descriptive Links
When you have a link on a web page, your search engine rankings will go up when you use accurate link descriptions that enable algorithms to better know why a link exists and where it goes. It also helps to improve ratings for the linking page as well as the page where the link appears.
Alt Tags for Images
Google and other search endings love websites with images and other unique content, but they need to know what images contain, because they can’t look at them like people do. Alt tags improve your SEO results by telling search engine algorithms what an image contains, especially if you are using an image as a link, too.
The seven relatively simple, yet very effective, search engine optimization tactics can help to improve your online traffic, while reducing your marketing costs and maximizing your company’s return on investment.