Website design for any small business can be tricky, but when you are in the legal cannabis industry it raises the stakes. With a few effective website design tips, you can build your brand, generate sales, and increase your bottom line.
1. Set Specific Goals
This is so important yet so many businesses skip this point altogether. What do you want your website to do for your business? Do you want more leads to follow up on? Do you want to educate and inform your readers? Do you want visitors to pick up the phone and call? Whatever it is, define it before you start building a website.
The content that you create for your website will depend on your ultimate goals.If you are a cannabis dispensary you may want to get people to come into your shop.
2. Use A Common Website Platform
Using a popular website platform, like WordPress, means that you have more options if you need help later on. Choosing a proprietary platform will severely limit your options going forward.
3. Focus On Mobile
More and more consumers are using mobile devices to search for local businesses before they make a buying decision. Because of this, you must make sure your website is mobile-friendly.
By using responsive design you can ensure that your site will be viewed properly on any size screen. If your site takes too long to load or is not easily viewable on a consumer’s mobile device they will simply leave your site and move on to the next one, costing you sales.
4. Avoid Flash If Possible
This is a continuation of the above tip. Flash technology is not compatible on most smartphones and tablets nowadays. Visitors way not be able to load your site properly or be faced with a blank screen. This is not something you want.
5. Capture Contact Information
No matter what business you are in, email capture is an important part of any website design. Your email list is one of the most important assets of your business.
Design a pop up that will capture your visitor’s name and email address or offer an incentive, like a discount coupon, in exchange for their information.
6. Brand Consistency
Your logo, business colors, fonts and any graphics should be consistent throughout your website. If you have existing brand elements you need to use them on your website. Do not confuse your visitors.
7. Post Fresh Content
Update your website regularly with fresh, relevant content. this will not only please your readers but will help with search rankings.
8. Keep It Simple
You do not need flashy animation or graphics. Make your website easy for your visitors to navigate and find what they are seeking.
9. Clear Calls To Action
Be specific with what you want your visitors to do. If you want them to come into your store let them know. Make your calls to action (CTA’s) clear and visible. Use contrasting colors and fonts.