As the cannabis industry continues to grow, more and more regulations will be imposed on those trying to make a living in the marketplace. Many states have imposed strict regulations when is comes to advertising. This has forced many in the business to rely almost exclusively on organic search traffic to grow their business. To that end, search engine optimization (SEO) has become the cornerstone of their digital marketing strategy.
The SEO landscape is constantly changing and you need to keep abreast of what techniques work and which ones are now out of favor. The following three SEO strategies will help you drive more traffic to your website and, in turn, help you make more sales.
This is possibly the most overlooked areas when it comes to driving traffic to your site. If you site takes too long to load a visitor will simply leave and go on to the next one. This could cost you dearly if you are not careful.
In a recent study by KISSmetrics, they found that a mere one-second delay in loading time can cost a business 7% in conversions. And it makes sense. If customers are not hanging around for your site to load they certainly will not buy anything.
So how do you know if your site is loading fast enough? Well, Google has a tool that can help. They have set up PageSpeed Insights to determine if you site is fast and will give you suggestions to make it faster. Most of the time the culprits are media files (photos or videos) that are too large and slow down your site.
Take some time to conduct a site speed test and make any changes that are necessary. When your site is fast you will get more visitors and will most likely help increase your search rankings.
Social signals are becoming a more important part of any SEO strategy. Both Google and Bing are now using data from social media sites to help determine how high to rank a website. The reasoning is clear. If many people are sharing content from a website then it must be popular and the search engines want to serve up popular, relevant search results to their users.
When determining the value of a social signal, the search engines look at a few factors.
– the number of tweets and shares that a particular URL (website) has
– the authority of the person tweeting and sharing the website’s content
Notice we are not talking about likes and followers. The sharing of content is far more important that the number of followers you have on social media.
This means that you must create fresh, relevant content that your customers are searching for. When conducting keyword research, look for those phrases that your customers are searching for.
Internal Linking Structure
While building backlinks is not as important for SEO as it once was, your internal link structure has become more important. By using anchor text to link to other pages of your site you are showing the search engines the depth of information your site has.
Proper internal linking will accomplish three things:
- Helps you visitors navigate your site easily
- Clearly defines the architecture of your site for the search engines
- Distributes page authority and ranking power throughout your website
This will help improve the SEO value of all the pages in your site. The more pages that you can rank, the more traffic you will drive to your site.
These three SEO tips can help drive more traffic to your site and increase your sales.